Professional experience
Professional experience
Embedded Files
marcus hotels & resorts
marcus hotels & resorts
Marketing Manager June 2022 - Current
Develop and execute comprehensive marketing plans and programs, both short and long-term strategies in support of Marcus Rewards programing, Marcus Gift Cards, and other division marketing tactics to enhance and drive revenue.
Collaborate with Operations and Marketing Teams at each location to develop unique promotions and events to heighten location awareness and increase revenues.
Manage and liaison with third-party agencies on all efforts including design, digital spend, advertising campaigns, and more.
Lead reporting efforts on all media spend, marketing efforts to track success or identify areas to improve.
Loyalty Rewards Program
Loyalty Rewards Program
Worked with the Senior Leadership Team on buy-in on the rebranding of the Rewards Program. Relaunched the Rewards Program in 2022 and since have had increased signups 61% YoY and elevated revenues by 36% YoY by leveraging data-driven insights, digital marketing techniques and location marketing teams to drive program growth and profitability.
Built the Rewards website. Created the Marcus Loyalty Rewards logo.
Gift Card Program
Gift Card Program
Worked with third party to host physical and digital gift cards for production and execution. When launched, the Gift Card Program and had increased sales 10% YoY, leveraging major holidays, increased marketing tactics for the Bonus Card Program, and lead locations on how to sell gift cards to drive program growth and profitability.
Design the annual Promotional Bonus Card.
Fresh Midwest
Fresh Midwest
Marketing Manager February 2022 - May 2022
Assisted the rebranding process and created marketing brand guidelines.
Optimized brand visibility/market penetration through enhanced marketing tactics and budget spend.
Strategized to develop marketing campaigns for multiple business facets, including website, partner development, and radio/print promotions to drive traffic and sales growth.
Marketing Coordinator November 2020 - February 2022
Developed the design and copy for email & marketing campaigns, advertisements, press releases, print assets, social media, and website pages.
Tactfully executed the day-to-day content planning calendar for website, emails, and social platforms.
Shown above are example photos I have taken for Fresh Midwest and their Partners. I photographed over 300 published photos for Fresh Midwest.
Shown above are examples of Graphics for Fresh Midwest's Social Media.
Deck of Cards.pdfShown above is an example of the "Deck of Cards" I have created for Fresh Midwest. This is in use to send to prospective partners.
Harry Caray's Meal Kit Instructions.pdfShown above is a Recipe Card I have created for Fresh Midwest that is currently being used in production. I have created over 5 recipe cards.
Shown above are muliple examples of emails I have helped in creating copy and content. I have helped in creating over 100 emails.
University of wisconsin - whitewater sustainability office
University of wisconsin - whitewater sustainability office
Digital Marketing Intern September 2022 - December 2022
Communicated with other institutional representatives about sustainability in campus operations
Directed social media content creation, event promotion, and digital signage
Social Media Guidelines.pdfSocial Media Guidelines
Social Media Guidelines
Curated the above Handbook to help build a consistent image for the Sustainability Office's brand image and expanding their reach and engagement through their social media platforms.
If you need to request access, click here to view
The images to the left display the different digital designs I created for various social media platforms.
The images to the left display the different digital designs I created for various social media platforms.
college experience
college experience
Capstone Project - Marketing Plan
Capstone Project - Marketing Plan
Marketing Management & Policies Project
Marketing Management & Policies Project
December 2019
Marketing Plan video
Marketing Plan video
At the University of Wisconsin - Whitewater, every student needs to complete a "capstone project" before graduation. My capstone project took place during my Marketing Management & Policies course at UW-Whitewater. This project consisted of creating a new Marketing Plan for any business. My partner and I chose the Hyatt Centric Chicago Magnificent Mile.
EXPERIENTIAL Marketing Class Project - Marketing Plan
EXPERIENTIAL Marketing Class Project - Marketing Plan
I had taken a course called "Experiential Marketing" as a part of my curriculum at the University of Wisconsin - Whitewater. My peers and I worked on creating an "Experiential Marketing Plan" for one of the top Fortune 500 companies. We chose the company PepsiCo.
PepsiCOProject.pdfIf you need to request access, click here to view
Digital Marketing Class Project - Marketing Plan
Digital Marketing Class Project - Marketing Plan
Digital Marketing Audit.pdfI had taken a course called "Digital Marketing" as a part of my curriculum at the University of Wisconsin - Whitewater. I created an "Digital Marketing Plan" for the Hyatt Corporation.
If you need to request access, click here to view
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